Sunday, August 12, 2012

Homiletic: Moves & Structures

Chapter 1 – Naming and Narration
Preaching, as with all language, names a world.  It constitutes the framework by which we live in the world.  However, even as language is capable of naming a world, it is equally possible for language to misconstrue or lie about that world.  Beyond naming, “story” is also another method of language.  As we hear the stories of others, they become part of “Our Story.”  Stories shape and give our identity.

Preaching “transforms” our identity by giving our stories a beginning and an end.  As we locate our lives within the greater narrative of Jesus and his life, death, and resurrection, our story is transformed by this encounter with God-with-us.  “Symbolic-reflective” adds to the story the character of Christ as THE character and plot of God’s story.  Thus, we speak “of Christ in Christ” as we preach the gospel.  “What preaching may do is to build in consciousness a new ‘faith-world’ in which we may live and love” (17)!

Topical preaching and “Biblical” preaching and then addressed.  Buttrick claims that both have strengths and yet also contain huge flaws.  “The ‘topical’ preaching tradition tends to name god in the world, but has neglected narrative.  The ‘biblical’ preaching tradition can tell a biblical story, but often fails to name God-with-us in the world” (17).  Thus, the topical method renders God to the “personal” without any reference for the larger social sphere.  The Biblical preaching tradition renders God to past events with little or no applicability to today’s situations.  Faithful preaching must name God in the world.  And, for it to be faithful “naming” preaching must be “in light of the story” of God-with-us.

Chapter 2 – Speaking in Moves
Language is linear.  Although experience may be experienced as a whole, language is formed into moves or modules.  Thus, like progressive steps, language is about syntax.  Preaching is no different.  Rather, there is a “natural or associative logic” that dictates the flow of the experience being conveyed.

However, the difficulty is that communal discourse takes much longer than one-on-one discussion.  The development of ideas must be carefully plotted (plodded).  To make matters more difficult is that the collective conscious of today’s contemporary audiences generally can only stay focused on one subject for approximately four minutes.  Thus, the preacher must development the ideas intentionally but succinctly within that short time span.

“Homiletic thinking is always a thinking of theology toward images” (29).  As such, we must be clear about our own definitions.  At the same time, we must also be clear about congregational blocks to hearing the message.  Sin (individual and societal), worldviews, social attitudes, and religious distortions can all hinder hearing the gospel.  The preacher must be aware of these issues while constructing the sermon.

Each move has a structure and framework.  “The shape of a move is determined in an interaction of (1) theological understanding, (2) an eye for oppositions, and (3) actualities of lived experience” (33).  For each move we will determine a strategy by which that move will advance.  It is important to remember that we are not simply relaying information but forming “faith-consciousness.”

Chapter 3 – Developing Moves
Moves are essentially thought blocks that communicate a clearly defined idea.  As such, each move has an opening, middle and closing that are centered upon this one idea.  Buttrick says that you can find where one movement begins and another ends through the use of silence or pauses during a speech.  Thus, this helps the audience transition from thought to thought.  This is equally important because each move must conclude and not be left hanging, as with a question.

Each move does one of three things, sometimes simultaneously.  First, preaching “brings out” a conviction through the use of “depiction, analogy, metaphor, explanation, analysis, and creedal explorations” (41).  Secondly, preaching also “associates” Christian understandings of faith with lived reality.  Finally, preaching “disassociates.”  Thus, it keeps in mind that we are “being-saved-in-the-world” and “distinguishes Christian understanding from our common social attitudes” (42).  Even within this framework, preaching can “isolate different languages related to particular modes of consciousness” (42).  It can be divided into temporal, spatial, social, and personal.  “Human experience is appropriated temporally (diachronic thinking), spatially (synchronic thinking), socially (corporate consciousness), and personally (self-awareness)” (43).

Lastly, each move must start and end strong.  It must have variety and yet remain unified in content.  Contrapuntal excerpts may be necessary but must be handled with care.  These statements can lead to a “divided corporate consciousness.”  As such, the audience becomes lost.  For this reason, preachers do not preach on contrapuntal elements nor illustrate them.  Rather, these points must come “within a move either shortly after the fixing of an initial statement or immediately prior to a strong reiterative closure” (47).

Chapter 4 – Point-of-View in Moves
“Point of view” is an important aspect of a move.  “Objective” preaching used to be the methodology.  However, there is no such thing as a purely “objective” perspective.  Rather, communal consciousness experiences reality in a variety of “point of views.”  As such, one cannot stand outside of a passage as a disinterested observer.  Instead, we must realize that even third-person preaching styles also have a point of view and perspective.  Yet, to remain in third-person is to take the perspective of God and not allow God to speak, as if we could stand outside of every situation and perfectly analyze it dispassionately.  “Language relates to perception” (56).

“Stance” is the category of time and space.  “Orientation” deals with the aim of our oration.  “Distance” is the measure of consciousness that relates how close we are to the experience being related, whether visual, temporal, attitudinal, or emotional.  In addition, “focal field” relates to us if the subject matter is broad or narrow.  “Lens depth” measures our “degree of self-engagement involved in point of view” (59).  And, “focal depth” details our depth of perspective, whether “surface” or a deep probe of the experience being related.

Chapter 5 – Conjoining Moves
Out of necessity, there must be some type of bridge to connect movements.  However, these operate by “logical association” rather than simply transitions.  These logical associations are conversational sequences, not merely joining separate ideas together.  And, the logical association must be obvious between the moves.

Some moves will naturally group together into sets.  These can be important to group together to see the connecting logic.  Also, emotion can play an important role in making clear moves.  Emotion must not be suppressed but utilized to engage the perspective.  The first three sentences of the move will set the tone.  If one move to another is a starkly contrasting idea, the emotion must also be starkly different.  Such emotion, though it should not be overdone, helps the audience connect with the content.  The Gospel should evoke emotion from us because we are not mere observers and reporters.  Rather, the Gospel is the “Good News” which must engage the whole person and point of view.

Chapter 6 – Framework – Introductions
Introductions “give focus to consciousness and provide some sort of hermeneutical orientation” (83).  Introductions are vitally important.  They focus the audience’s attention on a “field of meaning.”  Generally, they should be 7-12 sentences in length.  The first few sentences should be short, to get the audience used to the speaker’s syntax.  The final sentence of the introduction must create a natural stop before opening up in the first move.  Thus, introductions should not be vague, yet the audience should not be able to outline the entire sermon.

The introduction should also orient the audience to how they should hear the sermon.  It provides the hermeneutical key.  And, likewise, the introduction should focus shared consciousness of the audience so that they are participating in the sermon.

Buttrick then outlines several methods of introduction that should be avoided: step down introduction, tangential intrusions, oblique suspense, personal narrative, humor.  The step-down introduction is not clearly defined, but rather goes through a series of steps to arrive at the proposed topic.  This leaves the audience feeling deceived because they have not been able to settle on the topic.  Tangential intrusions break the audience’s focus on the main image and Buttrick asserts that they must not be tolerated.  Oblique suspense does not focus consciousness and may lead to the need for two introductions, which Buttrick says are rarely helpful.  Personal narrative splits the focus of the audience and makes them focus on the speaker, which is detrimental to the message.  Such a method is not necessarily helpful in establishing rapport.  Humor can also serve as a distraction or tangential intrusion.  It is rarely entirely relevant and it may simply be a way for the preacher to say “I’m a likeable guy/gal.”  If that is the purpose, then we have missed the mark.  The gospel is not about us, but about Christ.  Preaching must remained fixed on this purpose.

Chapter 7 – Framework – Conclusions
Conclusions must decidedly stop.  The conclusion needs to be about 5-8 sentences in length.  Do not simply recount the material from the body of the sermon.  Rather, using the images from previous moves can be a useful way of wrapping things up.  The final sentence needs to be terse.  Conclusions are “governed by intention” and its form will be governed by this intention.  Conclusions should be concrete and formed in simple language.

Buttrick then outlines several methods of conclusion that should not be employed or only employed with great caution.  Ending a sermon with a question will not provide adequate confrontation for action or decision for an audience.  Rather, imaging a proper response helps the audience see themselves “doing.”  Quotations in a conclusion risk splitting consciousness.  Buttrick claims they must be avoided.  A return to introduction should rarely, if ever, be used.  Buttrick supposes this to provide no motivation for action.  Rhythmic intensification is a series of sentences that begin with the same word.  The audience shrinks these sentences into one line.  As such, they do not “hear” what is being said and it loses its impact.  Variety in sentence length and structure is important to maintain.  Personal testimony will also split the consciousness of the audience.  The conclusion must uphold the gospel, not the preacher.

Chapter 8 – Preaching – Image and Metaphor
Preaching is not simply a recitation of salvation history.  It is symbol that forms faith consciousness within the listener.  It is a re-enactment of God’s saving work.  Because God is in some ways hidden, preaching implements analogies to relate to God.  These analogies are from life experience in which human consciousness, relationships, and narratives can each supply images for preaching.  We must keep in mind that not every image is worthwhile.  At the very least, we must be cautious to understand the limitations of our language and of analogies.  “We must ask how an image functions socially (its value, its meaning, its emotional baggage, etc.), and then determine what theological understanding we are attempting to convey” (119).

However, analogies may tend to make God like us.  Other languages have been employed to combat this tendency: language of amplification and language of denial.  Amplification draws a line between God’s reality and ours.  It is a “like-but-not-like” distinction between the human and the divine.  The language of denial uses analogy but creates tension by contrasting God’s nature with the analogy of human nature and life: “God’s love is not like our loves.”

Buttrick makes the case that all of our reality is shaped by metaphors, which are powerful shapers of our attitudes and actions.  To be truly open with ourselves and others, we use metaphors.  Preaching is no different.  “Categories of ‘objective’ and ‘subjective’ are less than useful… We interpret the world in consciousness metaphorically, and the self in consciousness metaphorically, and metaphor itself is an act of consciousness.  Thus, in preaching, we will not wield two different languages, but, instead, speak one language of consciousness, a metaphorical language, as we bring out the mystery of God-with-us, and bring out the mystery of being-saved-in-the-world.  Faith is formed in a nexus of image, symbol, metaphor, and ritual” (125).

Chapter 9 – Examples and Illustrations
“Examples emerge from common congregational consciousness whereas illustrations are brought to a congregation from beyond the sphere of shared experience” (128).  Examples will be used to “establish the truth of statements by demonstrating that they are ‘true to life’… to form analogies… as datum for an exploration of ‘what’s going on in our lives’” (128).  No more than one example should be used per move, unless it is a “true to life” example (which then should only include three examples maximum).

Three criteria are helpful in determining the usefulness of an illustration: “(1) There must be a clear analogy between an idea in sermon content and some aspect of the illustration; (2) There ought to be a parallel between the structure of content and the shape of an illustration; (3) The illustration should be ‘appropriate’ to the content” (133).  Only one illustration should be implemented per move.  Illustrations should highlight and strengthen the areas of the sermon that are the most important.  Illustrations should also align, either positively or negatively, with the move’s positive or negative mood.  Models and images need to be consistent between the move and the illustration.  The length should be kept short.

Personal illustrations should be avoided because they split the consciousness of the audience.  Thus, the preacher becomes the subject rather than the subject continuing to be God.  Quoted material   Buttrick also suggests not using much, if any, quoted material unless it is stated in colloquial terms.  The change in syntax between voices can be difficult for the audience to hear.  Biblical illustrations may pose a problem because many congregations are biblically illiterate.  Thus, our illustrations may need to be more detailed and it could potentially cause problems with point-of-view.  Biblical illustrations should be very familiar if employed.  Humorous illustrations should only be used when the preacher wants the audience to laugh, not for other reasons.

Chapter 10 – The Image Grid
An image grid provides interacting images woven throughout the fabric of a message.  In this way, the images are interrelated and correspond with the underlying ideas of the sermon.  The dominant imagery of the biblical text should inform and shape the images and illustrations used throughout the sermon.

A “reprise” is the use of an image from an early move in a later move.  The moves must not be next to one another and the illustration must be a shortened version in the second move.  “Refrains” are rhythmic speech patterns that come at the opening or close of a move.  Refrains in the opening will “demark categorical repetitions.”  Whereas, refrains in the closing will “contribute to closure and to associate moves in sets” (165).  Also, interrelating illustrations can be “within an internal image or the interrelating of an illustration framework.”  Thus, the images can be connected through direct opposites or through similarities.  But, as mentioned previously, there must always be at least one move separating interrelating illustrations.

Chapter 11 – Language
The “Communication Model” of language posits that language corresponds to objects.  Thus, language is only useful to the degree that it correlates and is understood to correlate to reality.  It is an objective reality utility for language.  However, this can be problematic for such concepts as God because they “may not be readily available as reproducible ideas in mind” (177).  It is a very rationalist approach to language.

The “Expressive Model” sees words as self-expression.  This is just another model of relativism, which denies the social aspect of language.  Language has shared meanings.  As such, language must be more than self-expression, although it may contain that element.  Beyond that, language often points to a reality much larger than what can be fully expressed by language.  However, in order to even explore these mysteries, we use language with its common rules of engagement.  Preaching employs both communication model and expressive model in its use of language.

Chapter 12 – The Language of Preaching
Buttrick asserts that the language of preaching is not objective language.  The vocabulary of preaching must be the common language of the congregation, not technical language.  It is “connotative language used with theological precision.”  Buttrick also claims that the stock theological language (i.e., salvation, redemption) may no longer be effective because they have gone out of popular usage.  I would venture to disagree and say that the problem should be addressed, but not by discarding that language.  Rather, it needs to be explained and explained frequently so that the language of the Church is maintained.  Otherwise, the Church risks becoming just like the culture, which is not always conducive to faith.

Language will address both personal meaning and public disclosure.  Neither of these may be ignored.  Along with this, language must ultimately serve theological ends.  In other words, preaching is theological and the language of preaching must be carefully chosen.  Language must be guarded from communicating “conventional wisdoms alien to the Spirit of Jesus Christ” (196).

Chapter 13 – Style and Preaching
Everyone will naturally have their own style when preaching simply because they have their own syntax.  However, style is only useful insofar as it enables one to communicate the Gospel.  Thus, style will conform to point-of-view and to the structure of the message.  Style will change according to the move and will adapt to better communicate the mood of each move.  The use of rhythm and cadence should also adapt to the image and mood of a move.  Using tools, like triads or doublets, should only be done sparsely.

The language of preaching will be concrete and active, rather than passive.  Adjectives should not be overused and sentences should be kept shorter (while maintaining variety).  Strong nouns and verbs produce vivid imagery and enter into the consciousness of the audience.  The preacher should also avoid using words like: there, this, that, one, man, it, and interrupting conjuctions (i.e., however).

Chapter 14 – Preaching in Church and Out
“Out” church preaching is the task of laity speaking the Gospel in a world that is not aware of God.  It is an audacious act to name God in the world.  That is why pastors must equip the laity to live out this call to speak the Gospel in the world.  Evangelism leads to integration in the Body of Christ (not a Church growth scenario).  Evangelism leads outsiders to become a part of the community of believers.

“In” Church preaching deals with identity.  Who are we as this community?  “In” Church preaching will send us out to speak the Gospel to the world.  Thus, we come full circle.  Preaching within the Church shapes our identity as we are shaped by the Word.  Thus, as we live in the world, we inevitably act in ways uncharacteristic to our world.  This brings up questions about our actions and character.  The questions are opportunities to speak about Christ (evangelism) which invites others to participate in the Eucharistic Body of Christ.  Preaching is always Christ-centered.

Chapter 15 – Preaching and Authority
Authority is often conceived of as wisdom or power.  Thus, the authority of Scripture, and thereby preaching, has come under much duress.  Yet, the popular assumptions of authority are challenged by the Scripture itself.  Christ is the power and wisdom of God.  God’s power and wisdom is the cross, which is foolishness and weakness “to those who are perishing.”  Thus, the locus for authority in preaching, which is upside-down to the world’s notion of authority, is found in Christ.  And, likewise, Christ is the center of preaching.  Meaning, preaching is “mediation.”

Chapter 16 – The Place of Preaching
Preaching, like theology, is talk about God in community.  Likewise, preaching and theology must both be humble and honest where the limits of knowing and language butt up against realities beyond our describing.  Revelation is what makes preaching possible.  “We stand before the Mystery through Jesus Christ addressing a symbolically disclosed being-saved community in a mysterious world” (255).

“In sum, the hermeneutical work of preaching is twofold: We interpret revelation in light of being-saved, and we grasp being-saved in view of revelation” (261).  Thus, preaching will contain knowledge about God and about ourselves.  Preaching is about world-construction.  As such, it names those philosophies and “isms” in our world that are contrary to the Gospel, which is Christ.

Chapter 17 – Preaching as Hermeneutics
Part of the difficulty of hermeneutics is the fact that language has a cultural context.  Speaking about the history of a text may allow us to understand that world but it may not be easily, if at all, applicable to life today.  Preaching that finds parallels in the text may actually not communicate the core intention of the text.  Preaching from tradition may seem to bring continuity, but it can also hinder new interpretations for new issues and predicaments.  Buttrick comments, “Nevertheless the structure of Christian consciousness is similar in every age.  Thus, we may avoid having to posit either a fixed-truth gospel or a constant human experience, neither of which may be maintained against the fact of changing consciousness” (269).

Buttrick suggests that reading the texts for their intended meanings will free us up hermeneutically.  The “intending” is toward a “being-saved-in-the-world.”  As such, we may use this as a hermeneutical guide to interpretation.  Interpretation also may only work with what is given in the text.  Buttrick then sets out some general helps for hermeneutics: “1) Biblical texts are addressed to communal consciousness, 2) The consciousness which texts address is the ‘double’ consciousness of being-saved in the world, 3) Speaking of God, the Bible tells stories and singles out symbols.  Thus, the Bible must be interpreted within an interaction of symbol and story” (276-78).  Of course, the preacher must always be aware of their own shortcomings and interpretive lenses.  These lenses are not sufficient because they only name the ways we are in the world and do not name the ways in which we are being-saved-in-the-world.

Chapter 18 – Plots and Intentions
Stories and sermons are not history but contain plots that intend a particular understanding of an event.  “Plot is a confession of faith” (290).  Plot can take on many forms and progressions (i.e., chronological or point-of-view).  It will help the audience form hermeneutical consciousness, which is an act of interpretation dictated by theology.

“Intending of” means that we deliver more than just subject matter in a sermon.  Rather, we bring out the structure of meaning in congregational consciousness.  “Intending toward” is the consciousness of the audience, not simply individuals.  It is a construction of a world-view which we inhabit and live out.  Preaching will be an intending to do because language is performative.  Intentions can also be of primary and secondary importance or emphasis.  These should be considered when preaching, which should necessarily center on the primary intention (though it may also speak of secondary intentions, as well).

Chapter 19 – Structuring
 “Replotting is a process that passes through stages: (1) forming a basic structure; (2) developing the structure; and, finally, (3) putting the developed structure into a script for preaching” (305).  Exegesis and hermeneutical work will lead to a contemporary field of meaning in which we must choose a starting point for our sermon.

The basic structure of a sermon should move naturally and conversationally.  The connective logic should be apparent.  This gives us the bare bones of a sermon.  We will next begin to flesh out the bones of the structure.  This is not the finished product.  We look at how useful the structure is in mediating to the congregation.  And, this becomes the field for brainstorming images and illustrations.  The final structure will allow you to polish each move, as well as, the whole structure so that it is flowing and logically connected.

Chapter 20 – “Moments” in Consciousness
Buttrick outlines three sermon designs that might be available for shaping “’moments’ in a process of understanding.”  Immediacy, Reflection, and Praxis are the three sermon designs.  “The mode of immediacy does permit passages to fulfill intentionality.  Thus, preaching in the mode of immediacy is particularly suited to narrative passages, parables, and texts which in their moving structure seem to be designed to do in consciousness” (323).

Reflection will not necessarily be tied to the sequence of the passage.  “We are now preaching a structure of theological meaning… The preacher has already reflected on a field of meaning produced by the text.  Nevertheless, in the way it forms and speaks, a sermon can imitate consciousness and indeed form reflective consciousness in a congregation.  Preaching in the reflective mode is particularly suited to Pauline passages, to teachings of Jesus, apocalyptic visions, allegories, wisdom literature, and some prophetic passages” (224-26).

Praxis deals with what we are “doing” and “should do.”  The stages of praxis preaching are: “(1) The reading of a situation usually by a being-in-the-world hermeneutic. (2) The taking of the situation into Christian hermeneutical consciousness where an awareness of being-save in the world grasps symbols of revelation, Christian hermeneutical consciousness may well be critical of a natural being-in-the-world hermeneutic. (3) The locating of a theological structure of meaning through which to view a situation, normally chosen on the basis of structural similarity” (328).

Chapter 21 – Preaching in the Mode of Immediacy
Buttrick sketches together sermons in the immediacy mode.  He notes that conjoining moves should be done carefully.  They must be connected, but they must also be abrupt in their shifts between moves.  This maintains the intentional plot’s twists and turns rather than smoothing them out.  We must also avoid then/now splits.  We are hearing the story now.

Preaching in the mode of immediacy, especially in parables, will not allow us to psychologically analyze the characters.  Rather, we must only align with characters as the story allows.  We may identify with characters, but only on a minimal basis, lest we lose the power of the parable.  Also, “In preaching parables, we must imply a world countering our worlds that, though mysterious, is present in Christ Jesus” (353).  “What the minister plots, then, is not a story, but a sequence of responses to a story as the story progresses” (362).  “The preacher will notice surprises in sequence, dramatic turns in plot, unexpected episodes, and ask (1) why they were so designed and (2) what they do in consciousness.  In other words we will study plot as an intending to do” (363).

Chapter 22 – Preaching in the Reflective Mode
Sermons are not topical or textual.  Buttrick counters, “In contradistinction to the two approaches we have described: (1) we have a structure of contemporary understanding, not some situational original meaning, and (2) we have a particular pattern of meaning, not a single idea or topic to preach” (367).  As previously, Buttrick then begins to outline the process of sermon formation.  In homiletic analysis each sentence is analyzed theologically, keeping in mind congregational blocks, and conjuring up analogies of experience.  Thus, exegesis and application are cooperative.

Non-narrative sermons can have a variety of arrangements, depending on the context and audience.  The problem is where to begin.  “But, as a rule, we will enter our field of meaning with an idea that addresses our self-understanding, unless there appears to be good theological reasons for doing otherwise.  Point of entry is never arbitrary, however – where we enter our field of meaning will usually determine how meaning subsequently unfolds” (375).

Additional moves not in the text may appear in the sermon.  They will address theological interpretations and congregational blocks.  Unlike immediacy, reflection sermons will not have an “intending to do.”  The images and illustrations chosen will be used to address theological meaning in relation to congregational blocks.

Chapter 23 – The Reflective Mode: Logic of Movement
There are several types of “logic” that will govern reflective mode preaching: visual, auditory, allegorical, and symbolic.  Visual logic forms around a picture (i.e., marathon).  Auditory logic forms around what is heard (i.e. multiple voices speaking out).  Allegorical logic appear to be visual, but they tell no story (i.e., “I am the Vine”).  In this case, we should allow “imagery to enter our sermon through subordinate metaphor and illustration” (398).  Symbolic logic point to a reality beyond what is spoken about (i.e., Gospel of John miracles).  Mundane elements in the story heighten and speak theologically about the content of the passage (i.e., disciple naked in the Garden, later clothed in white).

Chapter 24 – Preaching and Praxis
Preaching will naturally address questions of “being-in-the-world” and “being-in-history.”  This addresses both historical issues and ontological questions.  Preaching will wrestle with both.  Situational questions arise from “limit moments” and “decision moments.”  Limit moments are those times where we sense God’s transcendent mystery and our finitude.  Moments of decision are where we have conflicting desires and cannot quickly come to a decision.  Thus, we have to wrestle with the appropriate action.  We ask what we should do.

We are part of and shaped by our cultural milieu.  As such, we will need to be aware of our cultural baggage and “interpret interpretations within a Christian hermeneutic” (414).  “We cannot endorse a prohibition against human hermeneutics prompted by some odd notion of the purity of the gospel.  Human understandings are what we have, and, as they probe situations, they can demand profound explications of Christian faith in return” (418).
“When scripture is drawn into Christian consciousness by theological understanding then it may address situations appropriately.  We are not suggesting that situational preaching will not use scripture; it may, but we are implying that sermons which slap scripture up against situations may be unnatural to Christian hermeneutical consciousness and, thus, encourage an artificial misuse of scripture.  Motto: Let scripture be scripture” (420).

Praxis preaching will address both social and personal issues simultaneously.  “Though we are representing different foci in consciousness, a language that relates to fields of consciousness will move toward the overcoming of a subjective/objective split” (424).

When should we address situations through praxis preaching?  “(1) To be addressed by preaching, a situation ought to connect with profound ontological or historical questions… (2) To be addressed by preaching a situation ought to relate to the store of unanswered questions which have been filed in consciousness by recurring limit moments or decions moments, curcial questions of meaning and morality… (3) To be addressed by preaching a situation ought to fit into structures of Christian consciousness” (425).

Chapter 25 – Structure in the Mode of Praxis
How do we begin?  Buttrick suggests the following: “define the situation… isolate and analyze the human hermeneutics involved… study the shape of the situation in Christian consciousness” (428-29).  It will require research!

“The logics have been prompted by the different ways in which the istuations have formed in consciousness – as alternative positions in a debate, as a progression in history as a response to an event” (434).  The rhetorical logic of the moves will be informed by the way the situation is formed in the consciousness.
Faith consciousness is both story and symbol.  As we think through situations, thinking them through theological, in light of the gospel, in a conversational way will help us to form structure.  We should be envisioning the new in response to the old life.  And, as always, the preacher must relate through a shared consciousness, not preaching at a congregation.

Chapter 26 – A Brief Theology of Preaching
Why preach?  Buttrick suggests five reasons: “1. Our preaching commissioned by the resurrection, is a continuation of the preaching of Jesus Christ; 2. In our preaching, Christ continues to speak to the church, and through the church to the world; 3. The purpose of preaching is the purpose of God in Christ, namely the reconciliation of the world; 4. Preaching evokes response: The response to preaching is a response to Christ, and is, properly, faith and repentance; 5. Preaching is the “Word of God” in that it participates in God’s purpose, is initiated by Christ, and is supported by the Spirit with community in the world” (449-459).

Speaking in Moves

Contrived example:

We are sinners.   "Sinners"--the word may sound old fashioned, but it's true: we are all of us sinners.  Oh, nowadays we avoid the term.  We say we have "hang-ups," or perhaps we rattle off psychological words talking wisely of "depression,"  "anxiety," or a "guilt complex."

But again and again, we circle back to the old biblical word: We are sinners, all.  Certainly, we can read about sin in daily papers.  Big sins, murder or rape, are bold-type headlines.  And certainly, we notice sins in the life of others.  "She doesn't care about anyone else," we say, or "He is so vain."

But when it comes to our own lives, how hard it is to see our sin.  Maybe sin come to us in a brief, flashing moment of regret when we say to ourselves, "I should go back and apologize," but then we don't and the moment is past.  Or maybe, it's when at tax times we flip through our check stubs and think for an instant, "I should have given more away."

Or perhaps, when we hear youngsters dream big dreams for their lives and we suddenly think, "Well. we've settled for less; we haven't been what we could have been."  Then, we move away and try to forget.  Listen, the worlds isn't divided into sinners and nonsinners:  Down deep we know ourlives are compromised.  "We supposed to love," says the detective-story hero.  "But, we all flunk," he says.  Sinners--that's the biblical words, and we know it's true.  We are, all of us, sinners.

Statement of Idea:
  1. Contrapuntal: "Oh, nowadays we avoid . . ."
  2.  External sin: "Certainly we can read . . ."
  3. Internal sin: "But when it comes to . . ."
Restatement of Idea:  "Listen the world isn't . . ."

All human speaking involves movement: we speak of A and then B and then C and so forth.  Public speaking requires the forming of separate moves, long enough to structure in consciousness but no so long as to strain attention.  Thus the public speaking involves the designing of language in modules of meaning for group consciousnes.

The public speaking that is preaching demands that we think through moves so that the theological understandings may relate to our common cultural consciousness and be true to lived experience.  Preaching, like it or not, is a sophiscated form of public address.  We do not merely speak or convey information.  We are forming the faith-consciousness of the church on behalf of Jesus Christ.

Homiletic: Moves & Structures by David Buttrick (pg 35-36)




Quotes of Preaching

For Christian preaching, Jesus Christ and His community is the central episode God intended for the human history. Ultimately, human history is the story of Jesus Christ.

David Butrrick - Homiletic: Moves & Structure (pg. 15-16)

15 Keys to Preaching Clarity



Recently, I've been writing about the doctrine of Biblical clarity—the fact that the Bible may be understood. This is a cause for great rejoicing. Imagine for a moment that the Bible were absolutely impregnable. Preachers are representing a God who made His book understandable, so we should model a passion for clarity in our communication.

Let’s have a rapid-fire list of factors that influence our clarity in preaching.  I’ll start, you finish:
1. Voice. If it isn’t loud enough and distinct enough, it isn’t clear enough.
2. Vocab.  Don’t try to impress; try to communicate.  Jargon doesn’t help; good word choice does.
3. Preaching Text.  If you stay in your text as much as possible, it should be easier to follow.
4. Structure. A memorable outline remembers itself. There’s no need to be clever. Be clear.
5. Main Idea. One controlling, dominant thought distilled from the passage is critical for clarity.
6. Unity. Let every element of the message serve the main idea—nothing extraneous.
7. Order. Take the most straightforward path through the message so others can follow.
8. Transitions. Slow down through the turns or you’ll lose the passengers.
9. Pace. Sometimes you really need to take the foot off the pedal to keep people with you.
10. Visual Consistency.  Keep your gestures and scene “locations” consistent to reinforce well.
11. Verbal Consistency.  Let key terms rain down through the message. Don’t be a thesaurus. 
12. Restatement. Restate key sentences in different words. It's less patronizing, but helps clarity.
13. Illustrative Relevance.  Be sure illustrative materials have a clear connection to the message.
14. Flashback and Preview.  Whenever appropriate, review and preview at transitions.
15. Pray.  Pray for message clarity during preparation. God cares about this!
That’s a start. What would you add?

The Millionaire Mind

by Thomas J. Stanley, Ph.D.

 

Chapter 1: An Introduction to the Millionaire Mind
Instead of an introduction to the book, this chapter actually compresses the entire book down to about twenty five pages. Here’s a hot tip: if you see this book at the bookstore, read the first chapter and you’ve read most of the book – only read further if you want more detail. Seriously, the key points are all outlined right here.

Chapter 2: Success Factors
I discussed the content of this chapter early this week – it focuses on specific traits that millionaires self-identified as being important in their success. For the most part, this was the most useful chapter in the book, because most of the traits that were marked as most important are ones you can learn (being honest with all people, being well-disciplined, getting along with people, having a supportive spouse, working harder than most people, being very well organized, etc.) are ones you can control, while the ones you can’t learn (having a high IQ, etc.) are at the bottom of the list. As I concluded in the article linked to above, personal development works.

Chapter 3: School Days
It turns out here that great grades aren’t necessarily the key to success, but tenacity and leadership skills are. In other words, if you work hard and are involved in extracurricular activities (particularly in leadership roles) but are a B student, you’re in much better shape to succeed than an A student who coasts and isn’t involved in said activities. In fact, the chapter largely indicates that the B student is preferable here. In other words, don’t be ashamed of your grades – only be ashamed if you’re not willing to work for it.

Chapter 4: The Relationship Between Courage and Wealth
It takes courage to be rich, in several different dimensions: courage to not follow the greater spending trends of society, courage to start one’s own business even through the risk, and the courage to not spend the money frivolously once he/she has it. Mostly, the lesson here is to not just follow what everyone else is doing, but follow your heart and you’ll do better – something I believe in in earnest.

Chapter 5: Vocation Vocation Vocation
Here, the book suggests that you should find a vocation that not only you’re passionate about, but one where the competition is comparatively thin. This can often be done through specialization (finding something that you can do that others can’t or don’t) or by finding fields where you can succeed because it’s underexploited. In other words, don’t try to write the Great American Novel if you want to become a millionaire.

Chapter 6: Choice of Spouse
This chapter is all about a fundamental point that should be true for any marriage: never choose a spouse based on superficial reasons. Ever. If your relationship is about physical attraction above all, it won’t be rock solid when you need it to be because the bedrock of a reliable marriage is compatible values. If you have appropriate values for becoming a millionaire, then you’ll just undermine all of it by having a spouse that doesn’t share those values.

Chapter 7: The Economically Productive Household
Frugal living is the key here; in general, the millionaires surveyed by Stanley look at factors such as total cost of ownership before making purchases, using items through their entire lifespan even if they show some wear, and buying late model used cars that are reliable and can be driven for several years. Frugal values pay off whether you’re poor or rich.

Chapter 8: The Home
Another big clue appears here when it’s shown that millionaires on the whole do not buy houses that are ostentatious, but instead are functional for what the needs of the people are. They generally take their time looking for homes, search out bargains, and clearly define their needs before they buy, including factors such as good public schooling and so forth. They also buy modestly – the average millionaire owns a home with a median value only slightly above the median value for all homes; in fact, many of the most ostentatious homes are owned by non-millionaires.

Chapter 9: The Lifestyles of Millionaires: Real vs. Imagined
This short chapter reinforces the notion that most of the surveyed millionaires live typical lives: dining at home, enjoying time with their family, and so on. Most of the trappings of the millionaire lifestyle (“Let’s dine on the yacht with Quincy and Nathaniel”) are much more fiction than fact, or are misrepresentative of how millionaires actually live.

Chapter 10: A Final Note About the Millionaire Mind
The final, brief chapter has a few anecdotes, but mostly it ties up the entire message of the book in two distinct words: think different. Don’t just follow what everyone else is doing.


If you want to understand how millionaires think and how they achieve wealth, read The Millionaire Mind by Thomas J. Stanley. As a professor and researcher, Stanley has devoted much of his life to studying the habits and behaviors of millionaires. What Jane Goodall is to chimps, Thomas Stanley is to the affluent. Stanley is also the author of the best-selling book, The Millionaire Next Door, which we also recommend.

However, unlike The Millionaire Next Door, The Millionaire Mind gives Stanley's detailed analysis of the "whys" behind the behavior of millionaires. He explains the decisions millionaires make and how those decisions lead to building wealth. He asks millionaires to explain and describe their own thought process. As much as I enjoyed reading The Millionaire Next Door, I think The Millionaire Mind is a far better book, because it teaches financial thinking. It is a great life-planning book.

The Millionaire Mind is based upon focus groups and a survey of 733 self-reported millionaires. Using geodemography (Don't ask me. I haven't a clue), Stanley selected neighborhoods which were likely to contain a high percentage of millionaires to survey.

It surprised me that only 32% of the 733 surveyed millionaires were business owners. Previously, in The Millionaire Next Door, Stanley reported that nearly double that percentage (2/3) of all millionaires were business owners. That's the number I'm more inclined to believe as being truly representative of the millionaire population.

Stanley reported that the average home value of the 733 surveyed millionaires was $1.4 million, which seemed rather high to represent an "average" home value for millionaires. So, geodemography aside, it seems Stanley selected some rather affluent neighborhoods for his survey. Had he chosen neighborhoods with an average home value closer to $300,000, my guess is that Stanley would have bagged far more business owners and fewer attorneys and doctors among the millionaires found.

Stanley even said he excludes misers, whose God is money, from being of the "millionaire mind." Stanley's goal was to survey people who were not just successful at building wealth, but who were also relatively well-balanced people who tended to enjoy life.

My big criticism with The Millionaire Next Door was the lack of discussion about entrepreneurship. After showing that 2/3 of millionaires were business owners, Stanley just dropped the issue to discuss topics such as the types of cars driven by millionaires. Despite the relative underrepresentation of business owners in the new survey, Stanley does an outstanding job of discussing the role of entrepreneurship and small business in building wealth in The Millionaire Mind.

We learn that millionaire entrepreneurs place high importance upon finding a profitable niche to serve. Stanley writes, "In fact, there is a highly significant correlation between level of net worth and the importance rating of 'finding a profitable niche.'"

The Millionaire Mind has an excellent chapter, Vocation, Vocation, Vocation, which gives examples of profitable small businesses. We learn about "Mr. Richard" who specializes in providing eighteen-wheeler tractor trailer parts. Mr. Richard's company acquires wrecked tractor trailers, strips them for parts, and resells the parts. His net worth is approaching eight figures. And, his annual income is above $700,000 a year. He's the only dealer of used eighteen-wheeler parts listed in his local phone book, among pages and pages of general auto parts dealers.

While writing about Mr. Richard, Stanley needed to make some copies at Kinko's. The man working at Kinko's part-time also owns his own business. He's an attorney. But, he's not too successful because the market is saturated. Stanley's lesson? Specialize, but avoid ultra-competitive "me too" areas. Stanley writes, "Many millionaires have told me that their financial success is a direct function of owning a specialized business in a geo-area that contains little or no competition."

Stanley gives himself as one example of a specialist. He specializes in studying rich people and writing about them. How does Stanley find rich people? One way is by reading specialized trade publications like Rock and Dirt, Swine Practitioner (a veterinarian publication), Waste News, Tugboat Review, and Pizza Today.
Stanley writes: "Most millionaires don't feel the need to have their story told in the Wall Street Journal, in Money, or on 20/20. They prefer to be featured in their industry's 'trade.' They enjoy their status as Turkey World's cover story or Exhaust News' man of the year. Over the years, I've been impressed with many of these trade journals. Not only do they feature America's millionaires, many of the owners of these trades have also become millionaires through their vocation."

Stanley concludes: "The way I look at the American job market is very different from the views of guidance counselors and college placement personnel. They are well intentioned, but they don't fully realize the enormous benefits of being self-employed in the ideal industry [defined by Stanley as profitable and insulated from competition] or even being a senior executive in an ideal industry sector."

Financially successful entrepreneurs place great importance upon doing something they love. Stanley says that if you could just make one decision right, you could be very successful financially. That decision is choosing the right vocation suited to you as a person. Find something you love to do. Stanley tells us that selecting the right vocation will give you the emotional energy and focus needed to succeed. I agree 100%. People who succeed do not hate what they do or even, usually, feel lukewarm about it. Life is too short to spend most of your waking time doing something you don't enjoy.

Stanley says the more wealth a person has, the more likely that person will say, "My success is a direct result of loving my career or business." Stanley recommends choosing a career which allows you to fully use your aptitudes, talents, and abilities. The outstanding career and entrepreneurship advice are reasons The Millionaire Mind is a great life-planning book.

There is also great advice about many other topics from house hunting to spouse hunting. Why does Stanley feel qualified to give advice on seeking a spouse? Well, he's found that millionaires tend to have especially stable and loving marriages lasting decades, in a world where unhappiness and divorce are common. After showing that most men seek attractive mates, and most women seek mates who are high earners, Stanley tells us millionaires select their spouses differently. What traits do millionaires value in a spouse? Honesty, responsibility, lovingness, capability, and supportiveness. These traits are highly ranked by both millionaire men and millionaire women.

So, what does Stanley suggest when single rich people ask for his advice about finding a spouse? Using the geodemography of love and assuming that love birds of a feather flock together, Stanley helped one affluent and intellectual "Miss Ann" find an appropriate church group where she might meet her ideal spouse.

Stanley suggests college, night classes, and church groups as possible meeting places of honest and dependable spouses. Skip the singles bar. Stanley says that to become a financially productive person, you should associate with other financially productive people (this is not to be confused with mooching off them).

Of course, hanging out with successful people won't automatically make someone successful, but he will learn more about success. You can't learn success by studying failure. There are too many ways to fail. Financially productive people tend to think differently from the crowd, both in their choice of vocation and in their investments.

This unique ability to see the value behind things has some interesting consequences. Stanley notes that many wealthy aren't big do-it-yourselfers, especially when it comes to dangerous jobs like house painting. Why risk falling off a ladder?

Or, as the old, do-it-yourself electrical wiring joke goes, "There are only three possible outcomes to doing electrical wiring projects yourself 1) You are electrocuted 2) You think you did the job correctly 3) You think you did the job correctly, until you come home to find your house burned to the ground."

Financially successful people understand the value of their own time. They know when to pay someone else to do a job. They also understand the value of buying quality products and maintaining them.

Stanley does a great job of explaining the importance of examining the life-cycle cost of a purchase rather than just the first-cost purchase. As one example, Stanley discusses the importance of buying a home in an area with quality public schools. Rather than paying thousands of dollars in private school tuition, make use of quality public schools. Plus, buying a home in a good neighborhood makes it easier to sell your property in the future. However, such neighborhoods probably have slightly higher property taxes. The rich accept that quality must often come at a price. Most rich understand the difference between quality and "status."

Incidentally, if I were home schooling my children, I'd make The Millionaire Mind required study material. And, if you have children, you might want to think of ways to get them to read this book. Offering them $100 for a well-written, high-quality, in-depth book report showing they have a detailed understanding of The Millionaire Mind might be just the ticket.

Many people want to be millionaires, yet few are. Most people don't think like millionaires. The Millionaire Mind teaches people how millionaires think. If you adopt even a small portion of Stanley's suggestions, your chances of becoming a millionaire will be significantly enhanced.

Some people might be slightly turned off by Stanley occasionally referring to himself and his own thought process throughout this book. Don't be. When Stanley starts contemplating the future cash flow of each letter written in a book and comparing the work of best-selling authors to that of agents, and the relative profitability-per-invested-time of each endeavor, we can say that Stanley has, himself, developed the millionaire mind. He knows what he's writing about. And, financially productive people don't resent the success of others (our view, not studied by Stanley).

We should also note that Stanley often uses aliases for the names of the focus-group millionaires he quotes. That's why we put names like "Miss Ann" in quotes. After reading Stanley's stories about ex-convicts and sellers of dubious, offshore tax investments seeking Stanley's "list" of millionaires, we can appreciate the need for aliases! Stanley doesn't keep a "list" of millionaires, but many marketers do. So, we'll add one suggestion of our own to Stanley's great body of advice: "Never participate in surveys and never tell anyone anything about your finances, your investments, or your private business."

The Millionaire Mind by Thomas J. Stanley is truly a great book. At bainvestor.com we examine many books which tell people how to build wealth. Of those books we do recommend, The Millionaire Mind by Thomas J. Stanley is at the very top of our recommended list.

Five Clear Rules for Preaching from C. S. Lewis